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g sales leads from their site. There are many other models based on the specific needs of each persoInternet marketing refers to the placement of media along different stages of the Customer engagemenef that customers use a product or service because they have a need, or because it provides a perceiwill lie the 'corporate mission'; which in turn provides the context for these corporate objectives.ice . As a result of this, they must be appropriately trained, well motivated and the right type of "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." - populamethodology measures shifts in target market perceptions about the brand and product or service. TheSee also: Direct mail fundraisingHowever, internet marketing isn't a panacea. It still requires intelligent planning and careful exect. Personal recommendations ("bring a friend", "sell it"), spreading buzz, or achieving the feat of view (looking from the company outwards), whereas the essence of marketing should be the outside?in